Before a jersey can take on colour, it needs a base design. owayo's base templates are developed with care, drawn with love and refined through time. Each design is precisely calibrated - both technically and aesthetically. The result is a base that allows creative freedom and that also lasts.
Every base design begins with an idea. Sketches are drafted, discarded and rethought. Only around a third of all designs make it to the next round - quality before quantity. In this early phase, what counts is the balance between creativity and function. Every line has a task to fulfil - both visually and practically.
Good designs should be easy and fun. Our base designs are created with precisely this in mind. Surfaces and shapes invite you to create while placement works intuitively. This quickly turns an idea into a finished design. Regulatory requirements - such as sponsor placement - are also taken into account right from the start so that the creative process can take centre stage undisturbed.
Today, many decisions are made digitally. Our highly developed 3D systems make it possible to access designs directly on the screen - efficiently and in a resource-saving manner. But we deliberately take the final, decisive step in analogue form. This is the only way to see whether lines, surfaces and transitions work as intended in real life. This care is rare - and the difference is visible.
Our designs are deliberately designed to last - regardless of changing trends. Even years later, everything still works together harmoniously and is easy to reorder. This not only makes the design long-lasting, but also more sustainable. It ensures that the pleasure of customized clothing is preserved in the long-term .
